Factors influencing the green purchase intention among consumers: An empirical study in Algeria

Abir Alalei, International Islamic University MalaysiaFollow
Muhammad T. Jan, International Islamic University MalaysiaFollow

Abstract

The main objective of the study is to investigate factors influencing the green purchase intention of Algerian consumers using the Theory of Planned Behavior (TPB). Furthermore, it aims to examine the impacts of subjective norms, consumer attitude, environmental knowledge, and green label variable to the consumer purchase intention. The authors proposed the model of TPB that combines three constructs namely attitude, subjective norms, and perceived behavioral control. The subjective norms and consumer attitude variables were directly adopted from the TPB Model. In addition, environmental knowledge and green label variables were added based on the review of the literature. The study was conducted based on the quantitative approach, with data collected through a self-administrated questionnaire that resulted in 350 responses of Algerian consumers from Algiers town. The empirical findings of this study supported only three hypotheses and did not find evidence to support one. Subjective norms, environmental knowledge, and green label variables positively and significantly influenced the green purchase intention, whereas the consumer attitude did not show any significant influence on Algerian consumers’ purchase intention. In conclusion, green label and environmental knowledge were resulted to be the most influential factors that impact the green purchase intention of Algerian consumers. The findings from this study can improve the forthcoming research in related topics and help the marketers develop their Algerian marketing strategies.

Keywords

attitude, subjective norm, environmental knowledge, green label

Chinese Abstract

影响消费者绿色购买意向的因素：阿尔及利亚的实证研究

本研究的主要目的是使用计划行为理论（TPB）调查影响阿尔及利亚消费者绿色购买意向的因素。此外，它旨在检验主观规范、消费者态度、环境知识和绿色标签变量对消费者购买意向的影响。作者提出了TPB模型，该模型结合了态度、主观规范和感知行为控制等三个结构。主观规范和消费者态度变量直接取自TPB模型。此外，基于文献综述，研究添加了环境知识和绿色标签的变量。此研究采用定量方法进行，通过自填问卷收集数据，共收集了来自阿尔及尔镇的350名阿尔及利亚消费者的回复。本研究的实证结果仅支持三个假设，有一个假设并未得到证据支持。主观规范、环境知识和绿色标签变量对绿色购买意向产生了正面而显著的影响，而消费者态度则未对阿尔及利亚消费者的购买意向产生任何显著影响。总而言之，绿色标签和环境知识是影响阿尔及利亚消费者绿色购买意向最具影响力的因素。本研究的研究结果可以改善相关主题的未来研究，并帮助营销人员制定阿尔及利亚的市场营销策略。

关键词：态度、主观规范、环境知识、绿色标签

ORCID Identifiers

Abir Alalei: https://orcid.org/0000-0002-1691-9543

Muhammad Tahir Jan: https://orcid.org/0000-0001-5680-8496

DOI

10.5038/2640-6489.8.1.1181

Recommended Citation

Alalei, A., & Jan, M. T. (2023). Factors influencing the green purchase intention among consumers: An empirical study in Algeria. Journal of Global Business Insights, 8(1), 49-65. https://www.doi.org/10.5038/2640-6489.8.1.1181